'One of his favourite slogans was, "Show, don't tell".' 'His entire life is a metaphor for that belief.' Kiran Khalap, MD and co-founder, chlorophyll, salutes a mentor and legend.
In many respects, Ramdev is also among the busiest FMCG brand ambassadors.
The new Tata Tigor, Datsun Go and Hero Xtreme 200R are hoping to use celebrity endorsers and gain a foothold in a segment that has been the stronghold of market leaders for several decades. But will it work?
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power
Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential buyers into the leader's fold.
A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts
Dettol came to India in 1932.
'The crisis-hit brand needs to react, and react without sounding outraged or angry. '
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